In 2003 Vialle together with BK-gas, a 100% daughter company of Shell, developed a new marketing concept called “gasFX”. gasFX was meant to slow down the negative trend of the Dutch LPG market for automotive applications, or even turn it around.
The last 2 years the market has grown again, after a long negative period from of 8.000 to 17.000 systems per year. gasFX significantly contributed to this growth.
The power of gasFX consists of several customer value propositions that are designed for specific customer groups, and a no nonsense offer.
The quality is guaranteed through the most reliable system available (Vialle) which is converted by Vialle or her gasFX-franchise partners.
gasFX offers various warranty or service packages for the customer to choose from. The success of this new brand, based on consumer contacts, may be measured through her market share, that already reached a third of the Dutch market in only 3 years of existence.
The promotional support via Radio, Television, Papers, Magazines, Bill Boards, Internet and Exhibitions contributes to the strong growth of the market and of Vialle, which markets hare grew to 50% in the Dutch market.
Both partners and their franchise partners commit to the formula for a long time, interesting car importers to exclusively specify gasFX. 9 car brands have already exclusively selected gasFX and offer this through their dealers to the market. This number will increase in 2007.
gasFX is committed to expand this formula to other European markets